CATA Learning University

LEED Performance, Inc.

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Updated 2-2-23

Professional Automotive Selling

Tuition - $195

1 day course

9:00 am  - 5:00 PM


The CATA Building


Course Dates:             Course Code:

TBD                            PAS 20-1



Professional Automotive Selling, 2018 & Beyond


Designed for New and Experienced Sales  Consultants. This is  fast paced day is designed to bring new Sales Consultants up to speed and re center experienced "Car Guys" !


This dynamic and informative 1 day learning experience will cover...


•Discuss the perception of our industry and the resulting opportunities

•Our people represent everything from the MFR to the Dealer

•Every Position and Team Member matters

•Operational and departmental overview and descriptions

•History of the car business

•The current state of the car business

•In-depth review of the behaviors and demographics of generational customers...Boomers, Gen X, Gen Y and Gen Z

•The COMPLETE and MODERN Sales Process

•Presenting the MFR survey and a respectful manner for high SSI

•Understanding & Overcoming common objections to close the sale

•Progressive personal marketing, promotion and the use of social Media

•Video Taped  Video Role Play with professional feedback and coaching

•Creating a personal value proposition, strategy and action plan for success


This popular class is limited to 14 students and fills quickly. Please register early.